The People’s Republic of China may not be participating in this year’s FIFA World Cup, but an overwhelming 89% of Chinese who joined our latest newsletter survey are planning to watch the event. What’s more, 31% of Chinese surveyed said they are planning to buy a new TV to prepare for it. In South Korea, where excitement has built up over North Korea’s surprising qualification, 95% of respondents-almost everyone surveyed-said they will watch. Indeed, respondents across all Asian markets are planning to tune in to the event, and many of those say they will purchase a new TV to prepare for it.