If Japanese manufacturers were worried about the impact of the Fukushima nuclear crisis on demand for Japanese products, they might not need to be, at least not in the domestic market or throughout Asia. We asked panelists throughout 12 Asian markets which countries’ brands they prefer across nine consumer product categories, and we found that Japan came out on top in all but two: clothes, footwear, and bags, and pharmaceutical/medical products, where the United States edges out Japan. In every other category, USA brands took second place behind Japan, except for automobiles, where Germany came in second with just over half the share that Japan occupies.