QR codes are popping up on signs in front of information desks, brochures and marketing materials, product tags and packaging, restaurant menus, and many other places. To evaluate consumer awareness of these tags, we randomly surveyed respondents across our panels (China, France, Hong Kong, Indonesia, India, Japan, South Korea, Malaysia, the Philippines, Singapore, Thailand, Taiwan, Vietnam, the USA, and the UK; less than 1,000 sampled per panel) about their Smartphone ownership, and, among Smartphone owners, their usage and awareness of the codes.

Of the panels we surveyed, we found Singapore (78%) and Hong Kong (73%) showed the highest rates of Smartphone ownership (Figure 1). Japan finds itself at the bottom of the list, but perhaps not for long. According to a recently published comScore study (In Japan, Smartphones Surpass Feature Phones among Newly Acquired Devices for First Time Ever), number of Smartphones devices acquired topped the number of feature phones devices acquired in February 2012.

Figure 1: Smartphone penetration among sample surveyed

Among Smartphone users, we asked about usage and awareness of QR codes, as represented by a picture. China and Hong Kong scored highest in the usage category, at 70% and 64%, respectively, while South Korea and Japan scored highest in awareness (98% and 96%) (Figure 2). It seems that while South Koreans and Japanese are aware of the codes, they are reluctant to use them, perhaps on account of privacy concerns. In China, meanwhile, QR codes are found on many commonplace items, including express train tickets.

Figure 2: Usage and Awareness of QR Codes (among Smartphone users)

■Related Posts
Apr. 2012 | Children’s Activities Outside of School & Preferred Study Abroad Destinations in Asia
Jan. 2012 | Japanese Brands Strong in Asia

Of the markets surveyed, China, Hong Kong, and Vietnam show the highest rates of participation in activities outside of school, at 97%, 95%, and 95% of mothers surveyed, respectively. In China and Vietnam, the activity in which children are most likely to be engaged is “Language learning, such as English conversation” (Figure 1). In Vietnam, 74% of respondents indicated that their children are studying languages outside of regular school, compared to only 8 % in Japan, the market with the lowest participation in language learning outside of school.

Interest in language study appears to be related to parental expectations for study abroad. While only 37% of Japanese mothers hope their children will study abroad (also the lowest of any market), 92% of Chinese and 90% of Philippine and Indonesian mothers hope their children will study abroad. 80% of mothers in Vietnam, where language learning is a common activity among children ages 6 to 15, are also enthusiastic about study abroad (Figure 2). In most markets, including China, the United States is the top choice of study abroad destinations. In Hong Kong and Thailand, however, the United Kingdom is preferred. In Malaysia, the relatively closer Australia is top choice, while Australia and the United States are tied in Singapore and Indonesia.

Figure 1: Activities in which children ages 6 to 15 participate, by market (%)

Figure 2: Parental preferences for study abroad destinations for their children, by market(%)

Survey Details

Markets : Japan (“JP”) , Korea (“KR”), China (“CN”) , Hong Kong (“HK”) , Singapore (“SG”) , Taiwan (“TW”), Thailand (“TH”) , Malaysia (“MY”) ,Philippines(“PH”) ,India(“IN”) , Indonesia(“ID “) ,Vietnam(“VN”).
Target : Mothers with child(ren) of ages 6 to 15
Sample Size :100 per market
Fieldwork : March, 2012

■Related Posts
Feb. 2012 | Sense of self as ‘otaku’ across Asia
Oct. 2011 | Alcohol Consumption in Asia

The “otaku” concept is one feature of the marketing strategy behind the export of Japanese culture abroad. To understand its impact overseas, we surveyed respondents in six key Asian markets (Japan, China, Taiwan, Malaysia, Thailand, and Indonesia) about their awareness of the concept of “otaku” and the degree to which they considered themselves to be among them.

As expected, awareness of the term “otaku” was far highest in Japan (Figure 1). Once explained the definition of the term, however, more Chinese than Japanese considered themselves to be “otaku” (Figure 2). In fact, China was the only market where more than half of respondents considered themselves to be very otaku-like (greater than 5 on a scale of 1-10). This could reveal Chinese interest in and acceptance of Japanese cultural influences or fascination with the home-grown (and growing) animation and gaming industries.

Figure 1: Respondents’ answers to the question: In Japan, people who devote themselves to a hobby or thing and spend most of their income and free time on them are referred to as [OTAKU]. Were you familiar with the term, [OTAKU]?

Figure 2: Respondents’ answers to the question: How much of an [OTAKU] do you think you are? (Ranking 1-10)

Survey Details

We surveyed nearly 5000 respondents across Japan, China, Taiwan, Malaysia, Thailand, and Indonesia, in [MONTH],[YEAR]. Details of the gender and age breakdown for each market are provided in the table below.

■Related Posts
Jan. 2012 | Japanese Brands Strong in Asia
Sep. 2011 | Survey on Environmental Consciousness in 13 Countries/Regions

About the survey:

We asked 200 panelists in each of 12 Asian markets (Japan, South Korea, Vietnam, Thailand, Taiwan, Singapore, the Philippines, Malaysia, Indonesia, India, Hong Kong, and China) to select all the countries’ brands they prefer across nine categories: food & beverages; clothes, footwear, & bags; shampoo, toiletries such as soap, etc.; electric appliances; automobiles; furniture & interior goods; mobile phones & smart phones; cosmetics; and pharmaceutical/medical products. Respondents were asked to choose among the following countries/markets: Japan, United States, United Kingdom, Germany, France, South Korea, China, Singapore, Taiwan, Vietnam, Thailand, India, Hong Kong, Indonesia, Malaysia, Philippines, and Other.

When we look at the results per country, we notice, perhaps not surprisingly, that in the Food & Beverages category (Table 1), respondents’ own markets occupy the top spots. In every market except India, China, and South Korea, however, where respondents may have more incentive to eat locally, more than half of respondents selected Japanese brands as one of their preferred choices. The recent recall of infant formula containing trace amounts of radioactive cesium may be impacting the preference for Japanese food and beverage products in South Korea, where news programs featured South Korean mothers expressing disappointment with what they once considered to be the safe Japanese choice for infant formula products. Still, as the results show, Japanese food and beverage brands remain strong throughout the continent.

In the smart phone and mobile phone category (Table 2), where one might expect the iPhone’s worldwide success to put the USA on top, Japan still takes the lead, in part because of overwhelming preference for Japanese products in the Japan market. USA brands come out on top in Thailand, Singapore, the Philippines, Malaysia, Indonesia, and China. A striking feature of Japanese responses in the mobile phone & smart phone market, as well as other categories, is the low frequency with which Japanese panelists chose any countries besides their own. No countries besides Japan in any category were selected by more than 25% of Japanese respondents. If “made in Japan” is strong in Asia, it completely dominates Japan itself, which, unlike many of its neighbors, has yet to join the Trans-Pacific Partnership (TPP), the free-trade agreement whose terms are currently hotly debated in the Japanese diet.

Table 1: Countries/markets which respondents in each market prefer in the Food & Beverages category

Table 2: Countries/markets which respondents in each market prefer in the mobile phone & smart phone category

Survey Details

Markets :China (“CN”) , Hong Kong (“HK”) , Japan (“JP”) , Korea (“KR”), Singapore (“SG”) , Thailand (“TH”) , Taiwan (“TW”) , Malaysia (“MY”) ,Philippines(“PH”) ,Indonesia(“ID “) ,India(“IN”) ,Vietnam(“VN”).
Sample Size :200 per market.
Fieldwork :November, 2011

■Related Posts
Nov. 2011 | Low-Cost Carriers in Asia
Oct. 2011 | Alcohol Consumption in Asia

In 10 out of 12 regions included in this survey, the majority of people indicated that they had used a low-cost carrier, with the highest percentage in South Korea (90%), closely followed by Indonesia (89.5%) and Malaysia (86.5%). South Korea has an extremely competitive market, with four domestically-based players (Jeju Air, Jin Air, Air Busan, Eastar Jet) making it the standout in the region. Japan (24%) and Taiwan (21%) showed the lowest levels of low-cost carrier usage. In fact, Japan and Taiwan also scored lowest in awareness, with 25.5% of Japanese and 41.5% of Taiwanese respondents answering that they don’t know any low-cost carriers. The lack of interest could be explained by the excellent ground transportation infrastructure in both countries. Low-cost airlines may become more popular in the near future with competition from two new carriers in Japan (Peach and Jetstar) opening up the air travel market.

Domestic players understandably tend to be better known than their foreign competitors. In eight of 12 markets, domestic low-cost carriers were the best-known. Spring Airlines in China (60%), Jeju Air in Korea (87%), Tiger Airways in Singapore (97.5%), Nok Air in Thailand (93%), Cebu Pacific Air in the Philippines (56%), SpiceJet in India (73.5%), Skymark in Japan (66%), and Air Asia in Malaysia (96%) were all the most familiar carriers in their home markets.

Still, certain carriers are commonly used by respondents even outside their home turf. Malaysia’s Air Asia is used widely across the continent. Not only did 81.5% of respondents in Malaysia indicate that they have flown Air Asia, 63.5% of respondents in Indonesia, 54% in Thailand, and 47% in Singapore responded that they have flown in the carrier. Jetstar is another big regional player with 61.5% of respondents in Singapore and 63.5% in Vietnam indicating they have flown the Australian carrier.

Survey Details

Markets :China (“CN”) , Hong Kong (“HK”) , Japan (“JP”) , Korea (“KR”), Singapore (“SG”) , Thailand (“TH”) , Taiwan (“TW”) , Malaysia (“MY”) ,Philippines(“PH”) ,Indonesia(“ID “) ,India(“IN”) ,Vietnam(“VN”).
Sample Size :200 per market.
Fieldwork :August, 2011

■Related Posts
Sep. 2011 | Survey on Environmental Consciousness in 13 Countries/Regions
Jul. 2011 | Fast Fashions in Asia

Each country developed their particular preferred drink most often based on a staple of the region…rice – from Sato of Thailand, Makgeolli of Korea and Sake (nihonshu) of Japan. Along with rice, there are local tipples based on various fruits, sweet potato, and wheat, many times infused with various herbs and spices, snakes or hornets, all believed to bring the drinker vigour and health. Religion also plays a part in the rejection of alcohol in all forms, with the large muslin populations in countries such as Indonesia, Malaysia and India avoiding drinking.

AIP recently asked our panel members across Asia about their preferred alcoholic drink.

Unusual combinations also arise; we find that drinkers in The Philippines have a higher preference for tequila than respondents from other countries, most likely due to their Spanish colonial past. A similar result may be seen for rum in Hong Kong, perhaps being a link to the sea-faring history of the Island.

We find that the traditional domination of beer in the region as the most preferred drink is being challenged by wine, especially in China, The Philippines, Singapore, Taiwan, and Vietnam. A larger percentage of drinkers listed wine as amongst their preferred drinks. The standout was China, with 74% of drinkers indicating that they like wine, the next largest group was beer drinkers in South Korea.

We would like to ask you about alcoholic beverages.
Please select all the alcoholic beverages below that you like.

Survey Details

Markets :China (“CN”) Sample size:6,021, Hong Kong (“HK”) Sample size:5,503, Japan (“JP”) Sample size:24,030, Korea (“KR”) Sample size:10,428, Singapore (“SG”) Sample size:3,694, Thailand (“TH”) Sample size:2,418, Taiwan (“TW”) Sample size:2,498, Malaysia (“MY”) Sample size:3,333,Philippines(“PH”) Sample size:3,463,Indonesia(“ID “) Sample size:4,067,India(“IN”) Sample size:3,634,Vietnam(“VN”) Sample size:4,794
Fieldwork :September, 2011

■Related Posts
Jun. 2011 | Image of Japanese products internationally
May. 2011 | Colours of Asia

In response to the statement, “I am concerned about the various environmental problems in the world” the percentage of respondents who indicated the statement “applies to them” or “somewhat applies to them” was highest in the Philippines, followed by Indonesia and Thailand. The lowest percentage of respondents indicated the statement applies in Japan, at 40%.

On the other hand, Japan was second behind the Philippines in the percentage of respondents who indicated that the statement, “Despite the need to preserve the environment, I do not want to lose my current richness and convenience,” applies to them. Even if interest in environmental problems is comparatively low in Japan, a large number of people are willing to make sacrifices to preserve the environment.

Moreover, in Thailand and the Philippines, more than 80% of respondents said that the statement, “I want to ride in a car which has clean exhaust, is made of recyclable materials, and in general is responsive to environmental problems,” “applies” or “somewhat applies” to them.

I am concerned about the various environmental problems in the world
*Percentage who answered the statement “applies” or “somewhat applies” to them

Reality in the Philippines
Whether in urban or rural areas, the people of the Philippines are often exposed to environmental disasters (floods, landslides, air pollution, etc.). For that reason, it can be said, people in the Philippines are interested in environmental problems.

Despite the need to preserve the environment, I do not want to lose my current richness and convenience
*Percentage who answered the statement “applies” or “somewhat applies” to them

Reality in Malaysia
Malaysia is generally environmentally conscious, as demonstrated by the IGEM (International Greentech and Eco Products Exhibition & Conference Malaysia) to be held this year and the government’s commitment to reducing CO2 emissions 40% by 2020. On the other hand, eco-friendly products are expensive, and public transportation is not advanced enough to root out the “my car” reality still permeating Malaysian society.

I want to ride in a car which has clean exhaust, is made of recyclable materials, and in general is responsive to environmental problems
*Percentage who answered the statement “applies” or “somewhat applies” to them

Reality in Thailand, the Philippines, and China
High levels of air pollution in Thailand, China, and the Philippines are likely influencing this trend. Meanwhile, the high use of public transportation in Japan may explain why comparatively fewer people identified with this statement.

Survey Details

Markets :Japan, Korea, China (Beijing, Shanghai, Guangzhou), Hong Kong, Taiwan, Singapore, Thailand, Indonesia, Malaysia, Vietnam, the Philippines, India, the United States
Sample Size :Men and women age 20 to 60, 320 per country/region
Fieldwork :July 27, 2011 to August 2, 2011

■Related Posts
May. 2011 | Colours of Asia
Feb. 2011 | Fashion and Beauty Across Asia

To that end, we’ve compiled a list of holidays occurring throughout our 12 Asian panels between August and November and likely to have some impact on survey response rates. For flavor, we’ve included brief descriptions as well.

Happy reading, and happy holidays—whenever you may celebrate them in your family and culture!.

■August

India
Holiday Date	Holiday Name	Description
2011/8/15	Independence Day	On Aug. 15, 1947, India attained freedom from the British Rule. We may see lower response rates during the daytime as it is celebrated across all offices and schools in India. Also, many people watch the PM’s speech on television and fly kites in the evening.

Malaysia
Holiday Date	Holiday Name	Description
2011/8/30 – 2011/9/1	Hari Raya Puasa (End of Ramadan)	These holidays mark the end of Ramadan, the holy month of fasting in Islam. Many Malaysians will take the whole week off.

Indonesia
Holiday Date	Holiday Name	Description
2011/8/30 2011/8/31	Hari Raya Idul Fitri (End of Ramadan) Idul Fitri Holiday (End of Ramadan)	These holidays mark the end of Ramadan, the holy month of fasting in Islam. Many Indonesians will have a long holiday from Aug. 25th to Sept. 5th.

Philippines
Holiday Date	Holiday Name	Description
2011/8/29 2011/8/30	National Heroes’ Day (Araw ng mga Bayani) Eid’l Fitr (End of Ramadan)	National Heroes’ Day commemorates all national heroes. The entire country also takes off 8/30 to celebrate the end of Ramadan in solidarity with the Muslim population. Many will take vacations.

■September

Vietnam
Holiday Date	Holiday Name	Description
2011/9/2	National Day	There will be some drop in response rates from vacation.

South Korea
Holiday Date	Holiday Name	Description
2011/9/11 – 2011/9/13	Chusok (Harvest Moon Festival)	These are Korea’s days for Thanksgiving. Respondents may take vacations during these holidays.

Hong Kong
Holiday Date	Holiday Name	Description
2011/9/13	The day after the Mid-Autumn Festival	During this holiday, marking the beginning of autumn and celebrating folklore and stories about the moon, there will be some drop in response rates from vacation.

Taiwan
Holiday Date	Holiday Name	Description
2011/9/12	Moon Festival (Mid-Autumn)	This is maybe the second-most important holiday in Taiwan, next to Chinese New Year. Some respondents will vacation.

Japan
Holiday Date	Holiday Name	Description
2011/9/19 2011/9/23	Respect for the Aged Day Autumnal Equinox	This time in September (9/19-9/23) is often called “Silver Week” in Japan, as people take off work not just on the national holidays but for longer stretches as well.

■October

China
Holiday Date	Holiday Name	Description
2011/10/1-2011/10/7	National Day Holiday	For the Golden Week associated with statehood day, we may see some impact on response rate due to vacation.

Hong Kong
Holiday Date	Holiday Name	Description
2011/10/5	Chung Yeung Festival	Some people may take the day to visit their ancestors’ graves.

Taiwan
Holiday Date	Holiday Name	Description
2011/10/10	National Day (Double Tenth)	During this holiday celebrating the foundation of ROC in 1911 after revolutions, there will be some drop in response rates from vacation.

Thailand
Holiday Date	Holiday Name	Description
2011/10/23-2011/10/24	Chulalongkorn Holiday	Some Thai take a vacation on these days commemorating the passing of King Chulalongkorn in 1910. Piya Maharat is a nickname for the King, meaning the beloved, great king.

■Related Posts
Jan. 2011 | The Chinese New Year is just around the corner!!
Nov. 2010 | Your Guide to the Adventures of Research in Asia Part2

・Awareness and purchases of fast fashion brands are high in Singapore and Hong Kong
・In Hong Kong, Japan, the Philippines, India, and Indonesia, awareness of brands originating in respondents’ own country exceeded 45%
・Across Asia, Hong Kong, Japanese, and local brands are strong. The only non-Asian brand which took a top spot for awareness in any country was Gap, in South Korea.
・Among the brands taking the top spot, outside of China, India, Korea, and Japan, Hong Kong brands (Bossini, Giordano, U2 ) took the top spot for awareness.

The situation for penetration of fast fashion brands varies dramatically across all countries. In addition, awareness of fast fashion brands is different for each country’s consumers. For that reason, AIP interviewed our own Singapore, Chinese, Japanese, and Thai staff about the situation in each country.

●Situation in China (female, 23 years old）

I like UNIQLO, H&M, and ZARA. Sometimes I feel like, “I can’t buy expensive clothes all year round, and sometimes I just want clothes!” When I experience that feeling, I feel calm by purchasing one of those brands. For that reason, I really buy a lot at ZARA and H&M. ZARA is not so cheap in China, though. It’s actually pretty expensive. I also like UNIQLO’s clothes a lot, and the quality is good.

In China, UNIQLO is popular under the influence of famous Japanese people, I think. Recently, the famous Japanese actress, Yui Aragaki, appeared in a commercial for room wear, and people really lined up for it! I really think that influence is strong.

・Best Known Brands
1st UNIQLO　2nd H&M　3rd ZARA
・Most Purchased Brands
1st UNIQLO　2nd ZARA　3rd H&M

●Situation in Thailand（female, 29 years old）

Personally I usually wear UNIQLO, ZARA for work, and H&M for outings even though it’s not available in Thailand. That’s how I differentiate the use of these brands. Also, ZARA’s cutting fits my body, so it’s my favourite! While GAP’s does not, so I don’t wear it.
However, the category of fast fashion does not really exist as a concept in Thailand. U2, Giordano, and Bossini are kind of “everyday wear,” so they will be main competitors for UNIQLO which is opening up stores now. GAP and ZARA are so expensive in Thailand, more for working women.

・Best Known Brands
1 U2　2 GAP　3 Giordano
・Most Purchased Brands
1 Giordano　2 U2　3 Other Brands（in your country）

●Situation in Singapore（female, 28 years old）

The word “fast fashion” does not exist in Singapore, but I can give a few examples of brands that are affordable and use modest materials. Probably, the general population uses Bossini and Giordano the most. Recently, UNIQLO, ZARA, and Mango, etc., are also coming up. ZARA, Mango are more for work, that is, clothes for working women, while Forever21 and TOPSHOP seem young and flashy. As for me personally, I like GAP, because I can wear it on all occasions. UNIQLO is functional, you know, so I can buy UV cut wear or inner wear for staying dry, Heat-tech, and that kind of thing. I used to wear Giordano, but that was really only until about junior high school.
Similar to Thailand, these are more of “everyday wear” than fast fashion. Especially if you consider some of the fast fashion brands, the prices are high.

・Best Known Brands
1 Giordano　2 BOSSINI　3 MANGO
・Most Purchased Brands
1 Giordano　2 BOSSINI　3 MANGO

●Japanese Situation（female, 28 years old）

I prefer UNIQLO and ZARA among the listed brands. I would rather buy UNIQLO than something without a name. On the other hand, you can usually tell from the shape of clothes that they come from UNIQLO, so I’d usually buy bottoms, inner wear and that kind of clothes that do not really stick out.
I don’t think those Western-style fast fashion really matches with original Japanese taste, and they feel more comfortable going to Japanese stores, but the trend of the fast fashion ‘boom’ might be impacting Japanese girls’ fashion style itself in near future.

・Best Known Brands
1 UNIQLO　2 GAP　3 H&M
・Most Purchased Brands
1 UNIQLO　2 GAP　3 ZARA

Survey Details

Markets :China (“CN”), Hong Kong (“HK”), Japan (“JP”), Korea (“KR”), Singapore (“SG”), Thailand (“TH”), Taiwan (“TW”), Malaysia (“MY”),Philippines(“PH”),Indonesia(“ID “),India(“IN”),Vietnam(“VN”)
Sample Size :200 per country
Fieldwork :April 27 to 28, 2011

■Related Posts
May. 2011 | Colours of Asia
Feb. 2011 | Fashion and Beauty Across Asia

１．Awareness of the March 11 Tohoku Earthquake is High

Among the nine countries we surveyed, 65% were aware of “the significant impact of the earthquake and tsunami,” while 63.2% were aware of “release of radioactive materials”. Moreover, 60.2% were aware that “foreign tourists to Japan have dwindled in number because of radiation pollution” and 47% that “victims responded in an orderly fashion,” demonstrating the degree to which respondents understood the situation surrounding the earthquake.

２．Positive Attitudes and Opinions Towards Japan Outweighed Negative

When we examine how respondents chose each of 6 positive-leaning and 6 negative-leaning attitudes and opinions towards Japan and Japanese products after the earthquake, we find that respondents who chose the positive sentiments, “wanted Japan to recover quickly” (62.8%) and “felt sympathy” (56.8%), outnumbered those who indicated their “image of Japanese products as safe” (28.2%), their “image of Japan’s technological prowess” (15.6%), and “their image of Japanese high-quality” (13.1%) has declined.

３．More respondents indicated that their desire to purchase Japanese products “increased compared with last year” than “decreased”, in spite of the earthquake

Regarding the “desire to purchase Japanese products” compared to last year (2010), 35.7% of respondents said they found Japanese products “slighly more desirable” or “more desirable,” compared with only 14.9% who answered “less desirable” or “slightly less desirable.”

１．Awareness of the March 11 Tohoku Earthquake is High

When we asked respondents to tell us what they know about the March 11 earthquake, a majority of respondents across all 9 countries were aware of “the significant impact of the earthquake and tsunami” as well as the “release of radioactive materials.”

Moreover, 95.1% of respondents indicated they are aware of one or more of the above statements. From this we can tell that almost everyone has some information about the earthquake. 　

２．Positive Attitudes and Opinions Towards Japan Outweighed Negative

When we examine how respondents chose each of 6 positive-leaning and 6 negative-leaning attitudes and opinions towards Japan and Japanese products after the earthquake, we find that respondents who chose the positive sentiments, “wanted Japan to recover quickly” (62.8%) and “felt sympathy” (56.8%), outnumbered those who indicated their “image of Japanese products as safe” (28.2%), their “image of Japan’s technological prowess” (15.6%), and “their image of Japanese high-quality” (13.1%) has declined.

If we look at the entire question, we find that 10% of respondents chose only negative answers, while 42% chose only positive answers.

３．More respondents indicated that their desire to purchase Japanese products “increased compared with last year” than “decreased”, in spite of the earthquake

When we asked respondents to compare their desire to purchase Japanese products in the consumer durables, articles for daily use, food and beverages, and services categories to their desire in the previous year, those who responded that they feel Japanese products are “more desirable” or “slightly more desirable” (35.7%) outnumbered those who find Japanese products “less desirable” or “slightly more desirable” (14.9%), across all categories.

If we look at each category separately, respondents who said that Japanese consumer durables, in particular, are “more desirable” or “slightly more desirable” reach 42.3%, and adding the “has not changed” response, reach 82.9%, greatly outnumbering those who selected “less desirable” or “slightly less desirable” (13.3%).

Survey Details

China（Peking, Shanghai, Guangzhou）, Korea（Seoul）, Thailand（Bangkok）, India（Delhi, Mumbai）,Indonesia（throughout）, Russia（Moscow）, United Kingdom（London）, United States（New York, Los Angeles）, Brazil（Sao Paulo)

Survey Methodology： Online Survey
Target： Men and women ages 20-49, 300 per country, total sample 2700
Survey Period： May 9 to August 18, 2011

* AIP-Hakuhodo Earthquake Recovery Project
We conducted this survey and analyzed the results on the awareness and reactions of consumers to the damage caused by the March 11 Tohoku earthquake in order to share information with business clients, support communication policies, and contribute our services to planning and recommendations, together with Hakuhodo DY Media Partners in a partnership forged at the end of March, 2011.